When Home Depot Entered the Quebec Market in Canada, Two

When Home Depot entered the Quebec market in Canada, two percent of people were aware of the retail chain. To determine advertising effectiveness during the first 18 months in Quebec, awareness research was done a second time. For this research, it was decided that if at least 50 percent of a 600-person sample of the population were aware of the Home Depot brand, it would continue its present advertising program. Here, level of awareness is an example of

A) secondary data.
B) a constraint.
C) an assumption.
D) a measure of success.
E) a barrier to entry.