GI Design is a small studio that designs and builds items such as fountains and tabletops made from copper. To increase sales, Greg, the owner, developed a research plan to determine what landscape architects and interior designers wanted in copper furnishings and appropriate pricing. He had begun to interview representative designers. Greg was engaged in ________, the third step of the five-step marketing research approach.
A) developing the research plan
B) solving the problem
C) developing findings and recommendations
D) collecting relevant information
E) taking marketing actions

Question

Quizplus · Accepted Answer

Greg was collecting relevant information by interviewing representative designers to understand their preferences and pricing expectations.

GI Design Is a Small Studio That Designs and Builds