Figure 8-2
-Figure 8-2 above shows that secondary data may be divided into two related parts. If Box A represents marketing input and outcome data (budgets, call reports, customer communications, etc.), which type of data is A?
A) questionnaire data
B) mined data
C) internal secondary data
D) external secondary data
E) observational data

Question

Figure 8-2
-Figure 8-2 above shows that secondary data may be divided into two related parts. If Box A represents marketing input and outcome data (budgets, call reports, customer communications, etc.), which type of data is A?
A) questionnaire data 
B) mined data 
C) internal secondary data 
D) external secondary data 
E) observational data

Quizplus · Accepted Answer

Internal secondary data refers to data that is collected within an organization, such as marketing input and outcome data like budgets, call reports, and customer communications.

Figure 8-2 -Figure 8-2 Above Shows That Secondary Data May Be Divided