Melanie manages a local store for a national drugstore chain and had received complaints from several customers about rude employees. To check on her customer service, Melanie hired a team of researchers, who posed as customers shopping in the store. Occasionally, they bought something, but their primary purpose was to take notes and record the actions of the service staff. The research information Melanie received was a form of ________ data.
A) secondary
B) developmental
C) observational
D) national
E) questionnaire

Question

Quizplus · Accepted Answer

The research information Melanie received was a form of observational data because the researchers were observing and recording the actions of the service staff.

Melanie Manages a Local Store for a National Drugstore Chain