Marine Midland Bank sent market researchers door-to-door in the neighborhoods surrounding its branch banks. Each researcher planned to spend up to 15 minutes talking with a head of the household about his or her savings accounts to discuss why he or she did not also have checking accounts and credit cards with the bank. Marine Midland researchers were using ________ to collect these data.

Question

Quizplus · Accepted Answer

Individual interviews involve direct, face-to-face interaction with respondents, which is what the researchers were doing by going door-to-door to talk with heads of households.

Marine Midland Bank Sent Market Researchers Door-To-Door in the Neighborhoods