When Procter & Gamble acquired the Old Spice brand, it decided to reposition the brand by using different television and print advertising to see whether sales would increase. The level of sales is the ________ in this experiment.
A) dependent variable
B) independent variable
C) hypothesis
D) extraneous variable
E) error variable

Question

Quizplus · Accepted Answer

The level of sales is the dependent variable because it is the outcome that is being measured and is expected to change in response to the advertising efforts, which are the independent variable.

When Procter & Gamble Acquired the Old Spice Brand, It