A test market for a new Kellogg's cereal is an example of
A) hypothesis generation.
B) an experiment.
C) secondary data.
D) virtual modeling.
E) probability sampling.

Name: A test market for a new Kellogg's cereal is an example of A) hypothesis generation. B) an experiment. C) secondary data. D) virtual modeling. E) probability sampling.
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Quizplus · Accepted Answer

A test market is an experiment conducted in a real-world setting to evaluate the potential success of a new product.

A Test Market for a New Kellogg's Cereal Is an Example