Figure 8-5
-Figure 8-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does B represent?

Name: Figure 8-5 -Figure 8-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions. What does B represent?
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Question

Quizplus · Accepted Answer

B represents a data warehouse, which is a centralized repository where data is stored and managed for analysis and reporting purposes.

Figure 8-5 -Figure 8-5 Above Shows How Marketing Researchers and Managers Use