When querying its marketing information system (MIS), one convenience store discovered that when consumers bought a sandwich, many also purchased toothpaste. This information was obtained from checkout scanner data from its stores nationwide. This convenience store used __________ to extract this information from its MIS to find a statistical link between the two product categories.
A) linear trend extrapolation
B) heuristic modeling
C) data mining
D) descriptive research
E) RFID data

Question

Quizplus · Accepted Answer

Data mining is the process of analyzing large datasets to discover patterns and relationships, such as the statistical link between purchasing sandwiches and toothpaste.

When Querying Its Marketing Information System (MIS), One Convenience Store