Figure 8-6B
-Consider Figure 8-6B above. Suppose you are an owner of a local Wendy's restaurant near a large urban college or university. You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants. Four weeks after the firm conducted the survey, it presented the following results to you. If you wanted to target a heavy-use market segment based on the results presented, which would you select?
A) 45 and older
B) once a week or more
C) 25 to 44
D) once a month or less
E) under 25

Question

Figure 8-6B
-Consider Figure 8-6B above. Suppose you are an owner of a local Wendy's restaurant near a large urban college or university. You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants. Four weeks after the firm conducted the survey, it presented the following results to you. If you wanted to target a heavy-use market segment based on the results presented, which would you select?
A) 45 and older 
B) once a week or more 
C) 25 to 44 
D) once a month or less 
E) under 25

Quizplus · Accepted Answer

The Answer of  Figure 8-6B
-Consider Figure 8-6B above. Suppose you are an owner of a local Wendy's restaurant near a large urban college or university. You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants. Four weeks after the firm conducted the survey, it presented the following results to you. If you wanted to target a heavy-use market segment based on the results presented, which would you select?
A) 45 and older 
B) once a week or more 
C) 25 to 44 
D) once a month or less 
E) under 25

Figure 8-6B -Consider Figure 8-6B Above. Suppose You Are an Owner of Owner