Figure 8-6B
-Consider Figure 8-6B above. Suppose you are an owner of a local Wendy's restaurant near a large urban college or university. You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants. Four weeks after the firm conducted the survey, it presented the following results to you. Based on the results presented, which market segment is least attractive to pursue because they are light users?
A) 45 and older
B) once a week or more
C) 25 to 44
D) once a month or less
E) under 25

Question

Figure 8-6B
-Consider Figure 8-6B above. Suppose you are an owner of a local Wendy's restaurant near a large urban college or university. You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants. Four weeks after the firm conducted the survey, it presented the following results to you. Based on the results presented, which market segment is least attractive to pursue because they are light users?
A) 45 and older 
B) once a week or more 
C) 25 to 44 
D) once a month or less 
E) under 25

Quizplus · Accepted Answer

The Answer of  Figure 8-6B
-Consider Figure 8-6B above. Suppose you are an owner of a local Wendy's restaurant near a large urban college or university. You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants. Four weeks after the firm conducted the survey, it presented the following results to you. Based on the results presented, which market segment is least attractive to pursue because they are light users?
A) 45 and older 
B) once a week or more 
C) 25 to 44 
D) once a month or less 
E) under 25

Figure 8-6B -Consider Figure 8-6B Above. Suppose You Are an Owner of Owner