Companies that use ________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.
A) an ethnocentric
B) a multidomestic
C) a transnational
D) a global
E) an international

Question

Quizplus · Accepted Answer

A multidomestic marketing strategy involves tailoring products, brand names, and advertising to fit the specific needs and preferences of each country or region in which a company operates.

Companies That Use ________ Marketing Strategy Have as Many Different