U.S. appliance manufacturers note that people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom. Based on this, U.S. appliance manufacturers would more likely be successful if they used ________ marketing strategy.

Question

Quizplus · Accepted Answer

A multidomestic marketing strategy allows companies to tailor their products to meet the specific needs and preferences of different markets, which is necessary given the differing refrigerator preferences in Northern and Southern Europe.

US Appliance Manufacturers Note That People in Northern Europe Shop