Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as
A) transnational consumers.
B) borderless consumers.
C) international consumers.
D) multinational consumers.
E) global consumers.

Question

Quizplus · Accepted Answer

Global consumers are groups of consumers across different countries or regions who have similar needs or preferences for certain products or services, leading to a demand for similar features and benefits.

Consumer Groups Living in Many Countries or Regions of the World