Tiffany & Company knows that Japanese are superstitious about the number four. As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan. Tiffany uses its knowledge of ________ to avoid connecting its products with the number four.

Question

Quizplus · Accepted Answer

Tiffany uses its knowledge of cultural symbols to avoid associating its products with the number four, which is considered unlucky in Japanese culture.

Tiffany & Company Knows That Japanese Are Superstitious About the Number