A New York car wash owner wanted to open a car wash in Quebec, Canada. He hired a U.S. translator to create signage for the new venture and to design some simple advertising. It was not until the business was opened that he realized he should have used ________. His French signs actually said "car bath" instead of "car wash."
A) Esperanto
B) back translation
C) semiotics
D) semantic symbolism
E) linguistic exchange
Correct Answer:
Verified
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