A global market entry strategy that entails a domestic firm investing in and owning a foreign subsidiary or division is referred to as
A) licensing.
B) local assembly.
C) a joint venture.
D) direct investment.
E) local manufacturing.

Question

Quizplus · Accepted Answer

Direct investment involves a domestic firm investing in and owning a foreign subsidiary or division, giving it full control over its operations abroad.

A Global Market Entry Strategy That Entails a Domestic Firm