Golden Beauty Is a Brand of Sun-Care Products

Golden Beauty is a brand of sun-care products. Its advertising features dark tanning for northern Europeans, skin protection to avoid wrinkles among Latin Europeans, and beautiful skin for Europeans living along the Mediterranean Sea, even though the products are the same. This is an example of which type of global marketing product and promotion strategy?

A) product extension
B) message adaptation
C) product adaptation
D) dual adaptation
E) dual integration