Figure 7-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box A refers to which type of strategy?
A) product extension strategy
B) communication adaptation strategy
C) product adaptation strategy
D) dual adaptation strategy
E) product invention strategy

Question

Figure 7-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box A refers to which type of strategy?
A) product extension strategy 
B) communication adaptation strategy 
C) product adaptation strategy 
D) dual adaptation strategy 
E) product invention strategy

Quizplus · Accepted Answer

The product extension strategy involves selling the same product in other countries without any changes, which is typically represented in Box A of such diagrams.

Figure 7-5 -Global Companies Have Five Strategies for Matching Products and Their