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The Marketing of Goods and Services to Companies, Governments, or Not-For-Profit

Question 13

Multiple Choice

The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others is referred to as


A) integrated marketing.
B) institutional marketing.
C) business-to-business marketing.
D) reseller marketing.
E) organizational marketing.

Correct Answer:

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