Which of the following exemplifies an organizational buyer?
A) A local baker buys sugar at the grocery store to make cookies with his children at home.
B) A dentist buys a new couch for her apartment.
C) An architect hires an Uber to take him to the airport for a vacation.
D) The owner of an office building contracts with a service to provide overnight janitorial services for it.
E) The mayor rents a tuxedo to wear to his daughter's wedding.

Question

Quizplus · Accepted Answer

An organizational buyer is a business or entity that purchases goods or services for business use, not personal use. In this case, the owner of an office building contracting janitorial services is making a purchase for business purposes.

Which of the Following Exemplifies an Organizational Buyer