Organizational buying criteria serve the same purpose as ________ criteria used by consumers.
A) consideration
B) evaluative
C) decision
D) alternative
E) prepurchase

Name: Organizational buying criteria serve the same purpose as ________ criteria used by consumers. A) consideration B) evaluative C) decision D) alternative E) prepurchase
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Question

Quizplus · Accepted Answer

Evaluative criteria are used by both organizations and consumers to assess and compare different options before making a purchase decision.

Organizational Buying Criteria Serve the Same Purpose as ________ Criteria