Figure 6-4
-Figure 6-4 above shows the three buy classes encountered by organizational buyers. Column C is referred to as a
A) modified rebuy.
B) straight rebuy.
C) new buy.
D) standard reorder.
E) altered buy.

Question

Figure 6-4
-Figure 6-4 above shows the three buy classes encountered by organizational buyers. Column C is referred to as a
A) modified rebuy. 
B) straight rebuy. 
C) new buy. 
D) standard reorder. 
E) altered buy.

Quizplus · Accepted Answer

Column C is referred to as a modified rebuy because it involves a significant change in the product or service being purchased.

Figure 6-4 -Figure 6-4 Above Shows the Three Buy Classes Encountered by Encountered