An external search for product information is likely to occur when
A) the cost of gathering information is low.
B) review of past experience provides adequate information.
C) the risk of making a wrong purchase decision is low.
D) the item is frequently purchased.
E) the item is for personal use rather than for professional use.

Question

Quizplus · Accepted Answer

An external search for product information is more likely when the cost of gathering information is low, as it makes it easier and more feasible for consumers to seek additional information beyond their own knowledge or past experiences.

An External Search for Product Information Is Likely to Occur