Figure 5-2
-Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. A number of factors are listed, such as retail price, audio quality, and camera quality. These factors are the typical ________ for smartphones.
A) consideration sets
B) evaluative criteria
C) value propositions
D) quality considerations
E) core benefits

Question

Figure 5-2
-Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. A number of factors are listed, such as retail price, audio quality, and camera quality. These factors are the typical ________ for smartphones.
A) consideration sets 
B) evaluative criteria 
C) value propositions 
D) quality considerations 
E) core benefits

Quizplus · Accepted Answer

Evaluative criteria are the attributes or factors that consumers consider when assessing and comparing different products or brands, such as retail price, audio quality, and camera quality for smartphones.

Figure 5-2 -Figure 5-2 Above Shows the Recent Ratings from an Independent