Rackspace U.S. Inc. is a web hosting company. If you want a website, you can buy Internet space as well as technical support and design services from the company. When current users are targeted with an ad explaining that its clients consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," Rackspace is most likely trying to
A) identify its core values.
B) reduce buyers' cognitive dissonance.
C) simplify new buyers' evaluative criteria.
D) produce a consideration set.
E) evoke problem recognition.

Question

Quizplus · Accepted Answer

Rackspace is trying to reassure current users by emphasizing its reliable support, which helps reduce any cognitive dissonance they may have after purchasing its services.