Five situational influences have an impact on a consumer's purchase decision process. One of these is
A) competitive offerings.
B) core values.
C) perception.
D) consumer socialization.
E) physical surroundings.

Question

Quizplus · Accepted Answer

Physical surroundings are one of the situational influences that can impact a consumer's purchase decision process, such as the store environment or location.

Five Situational Influences Have an Impact on a Consumer's Purchase