Consumer touchpoints are
A) a shopper's emotion-based motivations which if triggered will spur a purchase.
B) situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.
C) a marketer's product, service, or brand contacts with a consumer from start-to-finish in the purchase decision process.
D) a visual representation of a brand's offerings and how they align with various target markets.
E) measures of a consumer's attraction to a product or brand throughout the consumer decision process.

Question

Quizplus · Accepted Answer

Consumer touchpoints refer to all the interactions and exposures a consumer has with a brand, product, or service throughout the entire purchase decision process.

Consumer Touchpoints Are