Figure 5-5
-In Figure 5-5 above, A represents the ________ influences that can affect the consumer purchase decision process.
A) economic
B) situational
C) psychological
D) sociocultural
E) marketing mix

Question

Figure 5-5
-In Figure 5-5 above, A represents the ________ influences that can affect the consumer purchase decision process.
A) economic 
B) situational 
C) psychological 
D) sociocultural 
E) marketing mix

Quizplus · Accepted Answer

Psychological influences are those that come from within the consumer and include their needs, motives, perceptions, and attitudes.

Figure 5-5 -In Figure 5-5 Above, a Represents the ________ Influences That