Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process referred to as
A) selective retention.
B) selective identification.
C) selective exposure.
D) selective perception.
E) stimulus discrimination.

Question

Quizplus · Accepted Answer

Selective perception is the process by which individuals perceive what they want in media messages while ignoring opposing viewpoints. It involves organizing and interpreting information in a way that fits one's preconceptions.

Because the Average Consumer Operates in a Complex Environment, the Human