Selective retention most negatively impacts which stage of the consumer purchase decision process?
A) information search
B) purchase decision
C) alternative evaluation
D) postpurchase behavior
E) problem recognition

Question

Quizplus · Accepted Answer

Selective retention most negatively impacts the information search stage because consumers may forget or ignore information that doesn't align with their existing beliefs or preferences, limiting their ability to gather comprehensive information.

Selective Retention Most Negatively Impacts Which Stage of the Consumer