Marketers use three approaches to try to change consumer attitudes toward products and brands. One of these is
A) reinforcing the consumer's sense of self-confidence in making wise purchase decisions.
B) actively educating consumers about the product's competitive advantages.
C) refocusing a consumer's attention from one attribute to another.
D) changing the perceived importance of attributes.
E) denigrating the attributes of competitors' products.

Question

Quizplus · Accepted Answer

Changing the perceived importance of attributes is a common marketing approach to change consumer attitudes toward products and brands.

Marketers Use Three Approaches to Try to Change Consumer Attitudes