The VALS framework
A) is a well-known personality assessment.
B) involves applying cognitive learning theory to segments that have low awareness of a product.
C) examines the intersection of psychology, demographics, and lifestyles.
D) is a study on the hierarchy of needs.
E) is a form of geodemographic segmentation.

Question

Quizplus · Accepted Answer

The VALS framework examines the intersection of psychology, demographics, and lifestyles to segment consumers based on their values and lifestyles.

The VALS Framework