Febreze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, the rumor spread. This is an example of
A) negative word of mouth.
B) a lack of back translation.
C) propaganda.
D) consumer ethnocentrism.
E) poor opinion leadership.

Question

Quizplus · Accepted Answer

Negative word of mouth refers to the spread of unfavorable information or rumors about a product, which can harm its reputation and sales, as seen in the case of Febreze.

Febreze Is an Odor-Controlling Spray That Is Manufactured by Procter