The five roles of individual family members in the consumer purchase decision process are
A) associative group, aspiration group, opinion leader, decision maker, and user.
B) sustainer, experiencer, belonger, emulator, and achiever.
C) opinion leader, influencer, decision maker, purchaser, and user.
D) information gatherer, influencer, decision maker, purchaser, and user.
E) need driven, inner directed, outer directed, opinion leader, and decision maker.

Question

Quizplus · Accepted Answer

The five roles in the consumer purchase decision process typically include the information gatherer, influencer, decision maker, purchaser, and user. These roles represent the different functions family members may take on during the process of making a purchase decision.

The Five Roles of Individual Family Members in the Consumer