Which of the following statements about Asian American buying patterns is most accurate?
A) There is no real diversity among Asian American subcultures.
B) Assimilated Asian Americans exhibit buying patterns that are very different from the typical American consumer.
C) Asian Americans spend more on technology and travel than any other subculture.
D) The Asian American subculture is the most entrepreneurial in the United States.
E) Consumer research on Asian Americans suggests individuals and families divide into three groups: assimilated, transitional, and recent immigrants.
Correct Answer:
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