In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, toured across the United States, flying above major festivals, outdoor celebrations, and sporting events. Which of the following was the firm exhibiting?
A) stockholder responsibility
B) profit responsibility
C) utilitarianism
D) cause marketing
E) social responsibility

Question

Quizplus · Accepted Answer

Budweiser's initiative to promote responsible drinking through the "Designate a Driver" message aligns with social responsibility, as it demonstrates the company's commitment to the well-being of society by encouraging safe practices.

In 2013, Budweiser Launched Its First Responsible Drinking Blimp