Culture Refers to the Set of Values, Ideas, and Attitudes

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group, and serves as a socializing force that dictates what is morally right and just. This means that moral standards

A) are relative to particular societies.
B) must be universal in order for cross-cultural marketing to be effective.
C) are fluid and very easy to change.
D) are cyclical so it is important to change with the times.
E) are concrete; something is either right or wrong.