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The American Marketing Association Statement of Ethics Is Centered on Three

Question 62

Multiple Choice

The American Marketing Association Statement of Ethics is centered on three general norms, one of which is to


A) initiate fair and honest dialogues in developing markets.
B) foster trust in the marketing system.
C) champion new legislation that protects ethical business firms and punishes those who abuse consumer trust.
D) support governmental agencies in their quest to identify and prosecute those who break the laws of ethical marketing.
E) contribute to society's well-being through charitable contributions and cause-related marketing efforts.

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