Even though his business is very small, the owner of a local restaurant wants to follow the American Marketing Association Statement of Ethics. Every quarter there is a company cookout. After the meal, the employee (from owner to members of the cleaning staff) who had the best idea for improving the restaurant is awarded a $25 gift certificate plus a T-shirt that reads, "Great Minds Think Like Me." This exemplifies which key AMA ethical value?

Question

Quizplus · Accepted Answer

This action exemplifies the AMA ethical value of respect, as it acknowledges and values the contributions and ideas of all employees, regardless of their position in the company.

Even Though His Business Is Very Small, the Owner of a Local