At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than two billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of
A) proactive marketing.
B) green marketing.
C) consumerism.
D) an ecological code of ethics.
E) cause marketing.

Question

Quizplus · Accepted Answer

The "Pollution Prevention Pays" program is an example of green marketing, which involves efforts by a company to produce, promote, and reclaim environmentally sensitive products.

At 3M, the "Pollution Prevention Pays" (3P) Program Has Generated