Cause Marketing Is a Tactic Wherein

Cause marketing is a tactic wherein

A) the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B) organizations recognize the need to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
C) marketing services are provided at little or no cost for the purpose of promoting or supporting a worthy cause.
D) companies employ marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E) marketing actions that took place actually caused more good than was anticipated.