Generation X consumers indicate they want websites that are comprehensive, professional, and interactive; services such as self-checkout and curbside pick up; and advertising that is authentic, family-oriented, and unique. Generation X is also the largest segment of business travelers. In response, airlines are offering travelers in-flight Wi-Fi, entertainment on demand, and personal powerports. This is an example of how ________ forces impact the marketing environment.
A) economic
B) competitive
C) social
D) technological
E) regulatory

Question

Quizplus · Accepted Answer

Social forces impact the marketing environment by influencing consumer preferences and behaviors, as seen in the example of Generation X's preferences affecting airline services.

Generation X Consumers Indicate They Want Websites That Are Comprehensive