Whereas the original printer version of More magazine was targeted at older, well-heeled women, a newer digital-only version of the brand is aimed at a much younger audience: "More is a collection of voices-from today's most influential bloggers and social media stars to the brands readers love and live by. It's content by Millennials, for Millennials." Demand for such magazines is an example of how changing ________ characteristics impact the marketing environment.
A) cultural
B) behavioral
C) psychographic
D) occupational
E) demographic

Question

Quizplus · Accepted Answer

The shift in target audience from older women to Millennials reflects a change in demographic characteristics, which include age and generational preferences.

Whereas the Original Printer Version of More Magazine Was Targeted