Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as ________ marketing programs.
A) panethnic
B) generational
C) cross-cultural
D) multicultural
E) regional

Question

Quizplus · Accepted Answer

Multicultural marketing programs are designed to cater to the diverse cultural backgrounds, including attitudes, ancestry, communication preferences, and lifestyles, of different racial and ethnic groups.

Combinations of the Marketing Mix That Reflect the Unique Attitudes