Value consciousness is defined as
A) special deals to customers who shop for bargains online.
B) the concern for obtaining the best quality, features, and performance of a product or service for a given price that drives consumption behavior.
C) a change in consumption orientation to strongly prefer inexpensive products.
D) strict budgeting of discretionary purchases.
E) money management for long-term stability.

Question

Quizplus · Accepted Answer

Value consciousness refers to the concern for obtaining the best quality, features, and performance of a product or service for a given price, which influences consumer behavior.

Value Consciousness Is Defined as