In terms of competitive forces, powerful buyers exist when
A) there are many buyers.
B) the product represents a small share of the buyer's total costs.
C) switching costs are low.
D) the product is critical to the buyer.
E) preemptive practices exist.

Question

Quizplus · Accepted Answer

Powerful buyers exist when switching costs are low because they can easily change suppliers, giving them leverage to negotiate better terms.

In Terms of Competitive Forces, Powerful Buyers Exist When