The firm's annual marketing effort, such as advertising, personal selling, sales promotion, direct marketing, and public relations expenses is ________ in a sales response function graph.
A) plotted on the vertical (Y) axis
B) plotted on the horizontal (S) axis
C) plotted on the vertical (Z) axis
D) the center point
E) plotted on the horizontal (X) axis
Correct Answer:
Verified
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