The actions taken during the implementation phase of the strategic marketing process include
A) obtaining resources.
B) selecting target markets.
C) positioning the product.
D) finding points of difference.
E) developing the budget by estimating revenues, expenses, and profits.

Question

Quizplus · Accepted Answer

During the implementation phase of the strategic marketing process, obtaining resources is a key action as it involves acquiring the necessary financial, human, and material resources to execute the marketing plan.

The Actions Taken During the Implementation Phase of the Strategic