The four generic business strategies involve combinations of competitive scope or the breadth of the target markets and
A) organizational structure.
B) degree of geographical distribution.
C) investment in research and development.
D) an emphasis on either costs or product differentiation.
E) relative number of products in a product line.

Question

Quizplus · Accepted Answer

The four generic business strategies are based on combinations of competitive scope and an emphasis on either cost leadership or product differentiation.

The Four Generic Business Strategies Involve Combinations of Competitive Scope